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Salesforce Certified Marketing Cloud Engagement Foundations Sample Questions (Q20-Q25):
NEW QUESTION # 20
The marketing manager at Cloud Kicks would like a report on the return on investment (ROI) across a series of marketing campaigns.
The ROI is being calculated using metrics stored on custom data extensions.
Which functionality should be used?
- A. Intelligence Reports
- B. Tracking Reports
- C. Journey Analytics Dashboard
Answer: A
Explanation:
Intelligence Reports (formerly known as Datorama Reports) are designed for advanced analytics within Salesforce Marketing Cloud. This tool is ideal for calculating ROI across campaigns, as it can integrate data from custom data extensions and provides robust reporting capabilities, including custom metrics and performance analysis.
* Why Intelligence Reports Are Ideal for ROI: They offer detailed and customizable reporting capabilities, which are essential for calculating metrics like ROI that require data from multiple sources.
* Salesforce Documentation Reference: See the Intelligence Reports Overview for details on setting up and using Intelligence Reports.
NEW QUESTION # 21
Cloud Kicks wants to build trust with customers by creating an onboarding campaign that welcomes them.
Which marketing practice should the associate apply?
- A. Promote products that the customer might be interested in.
- B. Utilize first-party data to personalize the customer experience.
- C. Include personal data for the customer to easily access.
Answer: B
Explanation:
When building trust with customers through an onboarding campaign, it's essential to create a personalized experience that makes new customers feel valued and understood. Utilizing first-party data-information directly collected from customers through their interactions with the brand-enables the associate to tailor the onboarding experience to each customer's preferences, behaviors, and history.
Personalization can range from addressing the customer by name to recommending products or services based on their past interactions or expressed preferences. This approach not only enhances the customer experience but also fosters a sense of trust and connection between the customer and the brand.
References: Best practices in marketing emphasize the importance of leveraging first-party data for personalization, as detailed in various marketing publications and resources. Personalization is widely recognized as a key factor in building customer trust and enhancing engagement.
NEW QUESTION # 22
A marketing associate at Cloud Kicks wants to follow specific Marketing Cloud Engagement topics and connect with other users. Which site should the associate use?
- A. Trailblazer Community
- B. Salesforce+
- C. Trust site
Answer: A
Explanation:
The Trailblazer Community is Salesforce's dedicated community site where Marketing Cloud users can engage with each other, ask questions, and share knowledge on various Salesforce topics. It's an ideal resource for associates who wish to follow specific Marketing Cloud Engagement topics and connect with other users.
* Why Not Salesforce+ or Trust Site: Salesforce+ is focused on video content, and the Trust site is used for checking system status and availability. The Trailblazer Community is tailored specifically for user collaboration and topic discussions.
* Salesforce Documentation Reference: Explore the Trailblazer Community for engaging with other Salesforce users.
NEW QUESTION # 23
A marketing associate at Northern Trail Outfitters wants to confirm a possible Marketing Cloud Engagement outage before escalating.
What should the associate reference?
- A. Trailblazer Community
- B. Salesforce Help & Training
- C. Salesforce Trust Site
Answer: C
Explanation:
To confirm a possible Marketing Cloud Engagement outage before escalating, the associate should reference the Salesforce Trust Site. This site provides real-time information on system performance and security, including updates on incidents and maintenance for all Salesforce products, including Marketing Cloud. By checking the Salesforce Trust Site, the associate can quickly determine if there is an official outage or maintenance event affecting Marketing Cloud services, thereby informing the next steps for escalation or communication with stakeholders.
NEW QUESTION # 24
GDPR is a comprehensive privacy law that limits the use of subscriber data in which region?
Answer: C
Explanation:
The General Data Protection Regulation (GDPR) is a comprehensive privacy law that applies to all individuals within the European Union. It regulates how companies can collect, process, and store personal data, aiming to protect the privacy rights of EU residents. Compliance with GDPR is required when handling data of individuals located within the EU, regardless of where the business is based.
* Scope of GDPR: It applies to any entity processing the personal data of EU residents, imposing strict rules on consent, data usage, and data security.
* Salesforce Documentation Reference: For GDPR compliance details, see Salesforce and GDPR.
NEW QUESTION # 25
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